About Me
Design Stack in Action
Inside My Product Design Process
In every project I’ve worked on—whether a B2B SaaS dashboard, an AI HR platform, or a mobile booking app—I begin by defining a clear problem rooted in business goals and user pain points. At Blackwins and BYLDD, I’ve worked closely with founders, clients, and internal teams to uncover the "why" behind the product. This stage helps align stakeholders, ensure shared clarity, and sets the foundation for meaningful design solutions tailored to real-world challenges.
I conduct user research through surveys, stakeholder interviews, competitor analysis, and heuristic audits. For platforms like our employee behavior tool and salon POS app, I’ve interviewed both users and admins to understand their day-to-day struggles and workflows. These insights shape personas, journey maps, and priority pain points. My goal is always to gather just enough insight to guide smart, user-first decisions while keeping lean and iterative for fast-moving teams and early-stage startups.
With insights in place, I define the product strategy in collaboration with founders and developers. This includes identifying MVP features, defining user journeys, and shaping the product’s role within business operations. At BYLDD, I often bridge the gap between client expectations and technical feasibility. At Blackwins, I’ve led design direction across AI dashboards and booking flows. Strategy ensures that we’re not just designing features, but building focused solutions that align with both user and business goals.
Using tools like Figma, I map user flows, create low-fidelity wireframes, and run quick reviews with stakeholders. In the flight booking app and e-commerce apps, I simplified navigation and payment flows by focusing on the user’s core tasks. In SaaS portals, I structured role-based access and task-based UX to support scale. I always design with logic and empathy, iterating frequently based on feedback from internal teams, client reviews, or pilot users.
I translate wireframes into high-fidelity, responsive UI using design systems and scalable components. Visual clarity, brand consistency, and usability are key in every screen I craft—whether it’s a dashboard, a mobile app, or an onboarding flow. At Blackwins, I led the UI for multiple enterprise and startup clients, making sure design handoffs to developers are smooth and specs are well-documented. Every pixel is intentional, keeping accessibility, performance, and user delight in mind.
After launching, I track product usage using analytics and feedback loops. For example, in our AI-based employee platform, I worked with the dev team to analyze user drop-off points and engagement metrics. In the booking platform, I observed session times and booking conversions to identify friction points. I also capture qualitative feedback through user testing or internal QA. These learnings help validate decisions and highlight areas to improve post-launch for better product outcomes.
After each launch, I take time to reflect on what worked, what didn’t, and how the process could improve. At Blackwins, this helped refine our design systems and onboarding flows across multiple products. As someone who also mentors junior designers, I use these reflections to guide others in learning from real-world challenges. Reflection is key in my process—whether it’s learning from client collaboration, user behavior, or execution speed—and helps me grow with every project.
